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The Problem The Solution How it Works Pricing Support Contact
The Problem The Solution How it Works Pricing Support Contact Sign In

Stop Overpaying for Traffic That's Already Yours

Cut wasted spend on branded search terms without losing visibility or letting competitors steal your clicks

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Reclaim up to 40% of your brand search budget and reinvest those dollars into campaigns that actually reach new customers.

Cut Wasted Spend
Defend Brand Terms
Fully Automated
Easy to Set Up

The Problem

Google built an ecosystem where your brand search terms are held hostage and you are forced to bid on them to ensure that users who are trying to get to your website can do so easily. The extra frustrating piece is that anyone who has tested going dark on brand search - or used an incrementality measurement partner - knows that turning these campaigns off results in lost traffic even in less competitive auctions.

Most advertisers feel stuck deciding between two bad outcomes:

Pay through the nose for the privilege of reaching their own audience

Turn off brand campaigns and lose out on traffic while leaving the door open to competitor conquest campaigns

Our Solution

Brand Control reclaims wasted ad spend on brand search by analyzing bids and auction dynamics to ensure CPC stays as low as possible. As auction dynamics shift, Brand Control flexes bids to ensure Impr. Share stays higher as competitors get more aggressive and that bids are relaxed when competition no longer requires higher bids to defend branded queries.

We typically find that advertisers reduce spend by 40% without losing any Impr. Share on core brand terms with our technology.

How it Works

Automated bid strategies do a wonderful job of balancing traffic cost (CPC) with traffic quality (Conv. %) in most paid search environments. The one notable exception is Brand Search, where Conv. % will be consistently high and all of Google's intent signals are largely irrelevant. In this environment, the real question is how low can you drive CPC without sacrificing your Impression Share?

⚡ Setup takes less than 5 minutes

Brand Control connects directly to your Google Ads account, analyzes recent performance and provides a recommended structure to isolate top priority terms in individual campaigns all with the click of a button. Campaigns are then analyzed daily or in near real time (depending on your plan) and bids are automatically adjusted to keep CPC low and Impr. Share high based off the latest auction dynamics.

Pricing

14-day free trial

Get full access to Brand Control with our risk-free 14-day trial. Test the platform, see real savings, and decide if it's right for you.

Daily

Starting from $250/mo

Automated bid optimization for brand search campaigns. Reduce wasted spend while maintaining impression share on your most valuable terms.

Perfect for most advertisers looking to optimize brand search performance.

Real Time

Contact us for pricing

Advanced optimization with near real-time bid adjustments to respond instantly to auction dynamics.

Recommended for brands spending >$1k/day on brand search in highly competitive auctions.

Month-to-month pricing. Cancel anytime.

Want to learn more about how Brand Control can save you money? Contact us today to get started.

Support

Brand Control is built and backed by a team of paid search nerds. We truly hate overspending on brand search and will do everything we can to help you keep as high a percentage of your budget as possible going towards customer acquisition.

✓ All tickets answered within 1 business day

✓ No outsourced customer service team

Get in Touch

Have questions? Want to see a demo? We'd love to hear from you.

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